Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

It has taken more than a hundred scientists two years to find out how to make the product in question; I have been given thirty days to create its personality and plan its launching. If I do my job well, I shall contribute as much as the hundred scientists to the success of this product.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.

The best idea is the simplest.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.