I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Creativity Is a fancy word for the work we have to do by Friday.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

Leaders grasp nettles.