I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

Lazy and superficial men and women do not produce superior work.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.