If it doesn't sell, it isn't creative.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Ninety-nine percent of advertising doesn't sell much of anything.

If it is something important, get a colleague to improve it.

I admire people with gentle manners who treat other people as human beings.