If it doesn't sell, it isn't creative.

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.