It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

Advertising is only evil when it advertises evil things.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

People who think well, write well