People don't buy a new detergent because the manufacturer told a joke on television last night.
Creativity Is a fancy word for the work we have to do by Friday.
On the average, five times as many people read the headlines as read the body copy.
You cannot bore people into buying your product - you can only interest them in buying it.
The best ideas come as jokes. Make your thinking as funny as possible.
We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.