Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

It's not creative unless it sells.

The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.