Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business

The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

You cannot bore people into buying your product - you can only interest them in buying it.

If it doesn't sell, it isn't creative.