Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

I admire people with gentle manners who treat other people as human beings.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

I never write fewer than sixteen headlines for a single advertisement.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.