I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

Within every brand is a product, but not every product is a brand.

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood

What you learn is more important than what you earn.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.