I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough.

Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

You make the best products you can, and you grow as fast as you deserve to.

You will never win fame and fortune unless you invent big ideas.