I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

I always said that mega-mergers were for megalomaniacs.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?

Compete with the immortals

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind