Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

Creativity Is a fancy word for the work we have to do by Friday.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.