Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

You will never win fame and fortune unless you invent big ideas.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.