Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

If you can’t advertise yourself, what hope do you have of advertising anything else?

Every advertisement is part of the long term investment in the personality of the brand.