It's not creative unless it sells.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

If it is something important, get a colleague to improve it.

I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.

Positioning should be decided before the advertising is created