It's not creative unless it sells.

The majority of business men are not capable of an original thought, simply because they cannot escape the tyranny of reason.

Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response

The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising

Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the top man has one principle responsibility: to provide an atmosphere in which creative mavericks can do useful work.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

The consumer isn't a moron; she is your wife.