David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David OgilvyOur offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
David OgilvyIf you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
David OgilvySupposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?
David Ogilvy