Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

I always said that mega-mergers were for megalomaniacs.

Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

People don't buy a new detergent because the manufacturer told a joke on television last night.