Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

Never write more than two pages on any subject.

Every advertisement is part of the long term investment in the personality of the brand.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.