The consumer isn't a moron; she is your wife.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

Never write more than two pages on any subject.

A good advertisement is one which sells the product without drawing attention to itself.

Leaders grasp nettles.