The consumer isn't a moron; she is your wife.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

You cannot bore people into buying your product - you can only interest them in buying it.

Every ad is an investment in the long-term image of a brand.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

Creativity Is a fancy word for the work we have to do by Friday.