The consumer isn't a moron; she is your wife.

The best idea is the simplest.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students.

I always said that mega-mergers were for megalomaniacs.