If you want ACTION, don’t write. Go and tell the guy what you want.

Where people aren't having any fun, they seldom produce good work.

I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.

Every advertisement is part of the long term investment in the personality of the brand.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.