You cannot bore people into buying your product - you can only interest them in buying it.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

The more story-appeal there is in the picture or in the photograph, the more people would look at your ad

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.