Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

No sale, no commission. No commission, no eat. That made an impression on me.

Nobody has ever built a brand by imitating somebody else's advertising.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

Leaders grasp nettles.