Be more ambitious. Don't bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images

Nobody has ever built a brand by imitating somebody else's advertising.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

Unless your campaign has a big idea, it will pass like a ship in the night.