Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

You cannot bore people into buying your product - you can only interest them in buying it.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

A good advertisement is one which sells the product without drawing attention to itself.

Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.