Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.

Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

I prefer the discipline of knowledge to the anarchy of ignorance.

I admire people with gentle manners who treat other people as human beings.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.