Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.

You cannot bore people into buying your product - you can only interest them in buying it.