Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.

No sale, no commission. No commission, no eat. That made an impression on me.

Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

Creativity needs discipline and freedom.