Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

The more informative your advertising, the more persuasive it will be.

Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

The temptation to entertain instead of selling is contagious.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.