I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Creativity Is a fancy word for the work we have to do by Friday.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.

Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.

I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives