I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

If you can’t be brilliant, at least be memorable

I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses spend his vacation in the cold damp of an English summer when he could equally well bask under Italian skies? I can only suppose that your advertising is the answer." Damn right.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.

A good advertisement is one which sells the product without drawing attention to itself.