When you advertise fire extinguishers, open with the fire.

Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind

People don't buy a new detergent because the manufacturer told a joke on television last night.

The consumer isn't a moron; she is your wife.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Sound an alarm! Advertising, not deals, builds brands.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.