If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Advertising is only evil when it advertises evil things.

A good advertisement is one which sells the product without drawing attention to itself.

I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

When you have nothing to say, sing it.