If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

Consumers do not buy products. They buy product benefits.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Study the methods of your competitors and do the exact opposite.

Creativity needs discipline and freedom.