I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.

Only the most sophisticated of beings can lie and cheat, and get away with it.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.