I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

It was always amusing to be inside Apple and read what journalists said we were doing

Forget the complaints against complexity; instead, complain about confusion.

The designer has an obligation to provide an appropriate conceptual model for the way that the device works. It doesn't have to completely accurate but it has to be sufficiently accurate that it will help in both the learning of the operation and also dealing with novel situations.

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable.

How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.

Technology usually provides a series of tradeoffs. Each asset is offset by a deficit...A major problem occurs when those who suffer from technology's defecits and those who benefit are not the same people.