I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Scientists are always skeptics.

Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.

Forget the complaints against complexity; instead, complain about confusion.

Simplification is as much in the mind as it is in the device.

Attractive things work better.

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.