A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny DeutschThere are moments in business and in life when you have to say, "Failure is not an option."
Donny DeutschTo me, itโs always whatโs next and I think thatโs what drives most very successful people. Itโs never about the money. I mean thatโs a way of keeping score. Itโs about achievement and itโs about winning a game and itโs about upping the ante.
Donny Deutsch