To me, itโs always whatโs next and I think thatโs what drives most very successful people. Itโs never about the money. I mean thatโs a way of keeping score. Itโs about achievement and itโs about winning a game and itโs about upping the ante.
Donny DeutschThe greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.
Donny DeutschA good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
Donny DeutschThere are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.
Donny Deutsch