You know you're doing what you love when Sunday nights feel the same as Friday nights.

The best bosses understand the people working for them. That's the first component: what makes my people tick? What are they in it for?

If the person who runs a company has a belief system and everything he does stays fairly truly to that system, it will attract like-minded people who buy into it and then keeps selling itself in concentric circles.

There are moments in business and in life when you have to say, "Failure is not an option."

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.

Failure is not an option on this one.