There are moments in business and in life when you have to say, "Failure is not an option."

It's a very simple thing on the make-or-break decision, it's the guy, and that's what separates the great leaders and great successes, and if you don't listen to it, you don't have it, you're never gonna get it, 'cause it's never gonna come from someplace else.

Once you realize that there are no geniuses out there, you can think, "I can do that". One reason I've succeeded is that I have that naïve sense of entitlement.

My philosophy is to always find the smartest people you can. Hire people smarter than you.

The greatest business icons-it's not that they were worth hundreds of millions, or billions or trillions of dollars, it's that they moved society forward.

Failure is not an option on this one.

There are agencies who are good losers, places where losing is not only accepted, it becomes part of the culture, it is expected. That is debilitating. Don't let that happen to you. At Deutsch we go into every pitch assuming we are the Yankees. It's amazing what happens when you go into a room of smart, hungry people and say, "Failure is not an option." People are galvanized.