There are moments in business and in life when you have to say, "Failure is not an option."

The happiest people are the ones who follow their own dreams most closely.

And here's what management is: motivating people and putting them in places where they can succeed.

That outgrowth of arrogance comes at a price: some people don't like is. I take responsibility for that.

Every business is about understanding people. Which people you have to get through. Which people you have to embrace. Which people you have to jump over. Which people you have to push out of the way. That’s the game.

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.