It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.

The one question you can't ask is, "Is this feature actually good or not?"

People don't like silence, so they'll keep talking to fill the void.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.