It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.

The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.

Who you talk to is just as important as what questions you ask and what you pull away from it.

The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.

Twitch launched in June of 2011, and our growth ever since has exceeded even my expectations, which were not small. A year and a half later, the community of broadcasters and viewers has multiplied hundreds of percent.

The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?

You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.