With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.

The easier things are to buy, the more we consume.

The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.

As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.

To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.

Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.