Enthusiasm: If you don’t FEEL enthusiastic, ACT enthusiastic. Soon, you’ll BE enthusiastic. Double your enthusiasm and you’ll probably double your income.

The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it

When you show a man what he wants he will move heaven and earth to get it.

Never forget a customer. Never let a customer forget you

The whole secret of freedom from anxiety over not having enough time lies not in working more hours, but in the proper planning of the hours.

Enthusiasm: If you don’t FEEL enthusiastic, ACT enthusiastic. Soon, you’ll BE enthusiastic. Double your enthusiasm and you’ll probably double your income.

Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.