There is an art in silence, and there is an eloquence in it too.

The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it

Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.

Order (self-organizat ion): Set aside time to plan how you will spend your time. Think about what’s most important. Then do those things first.

Never forget a customer. Never let a customer forget you

The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue

Sell the interview before you attempt to sell the product