The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue
Frank BettgerSelling is the easiest job in the world if you work it hard-but the hardest job in the world if you try to work it easy.
Frank BettgerThe most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it
Frank BettgerBefore that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.
Frank Bettger