If it's just the voice, then you can only do jokes. It's not really even about the impression so much. It's about the take and what you do with the person. I try to get a character across with the impression.
Frank CaliendoIt's a simple and an effective way of getting everyone on the same page, prepared and paying attention to the gag. People just get into that frame of mind of you doing impressions. It can take a minute or two for an audience to catch on when you aren't doing one.
Frank Caliendo