Whatever you shoot is dead for a while before it starts to stink. The same goes for strategies. How many organizations carry this dead thing around with them, unaware of its irrelevancy until it is too late?

Obviously, you don't have to be religious to be moral, and beastly people are sometimes religious.

We like to believe we can break strategy down to Five Forces or Seven Ss. But you can't. Strategy is extraordinarily emotional and demanding.

As human beings, we are the genetic elite, the sentient, contemplating and innovating sum of countless genetic accidents and transcription errors.

Like a child star whose fame fades as the years advance, many once-innovative companies become less so as they mature.

It's important to remember that innovators in business don't always get a platform.

The problem with the future is that it is different, if you are unable to think differently, the future will always arrive as a surprise.