As human beings, we are the only organisms that create for the sheer stupid pleasure of doing so. Whether it's laying out a garden, composing a new tune on the piano, writing a bit of poetry, manipulating a digital photo, redecorating a room, or inventing a new chili recipe - we are happiest when we are creating.

We owe our existence to innovation. Our species exists thanks to four billion years of genetic innovation.

For the first time in history we can work backward from our imagination rather than forward from our past.

Discovery is the journey; insight is the destination.

Win small, win early, win often.

Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going to have to out-innovate the innovators.

Businesses fail when they over-invest in what is at the expense of what could be.