Somewhere out there is a bullet with your company's name on it. Somewhere out there is a competitor, unborn and unknown, that will render your strategy obsolete. You can't dodge the bullet – you're going to have to shoot first. You're going to have to out-innovate the innovators.

You can't use an old map to see a new land.

If customer ignorance is a profit centre for you, you're in trouble.

The fact is, society is made more hospitable by every individual who acts as if 'do unto others' really was a rule.

The opportunities for future growth are everywhere. Seeing the future has nothing to do with speculating about what might happen. Rather, you must understand the revolutionary potential of what is already happening.

Whatever you shoot is dead for a while before it starts to stink. The same goes for strategies. How many organizations carry this dead thing around with them, unaware of its irrelevancy until it is too late?

Any company that cannot imagine the future won't be around to enjoy it.