The best marketing strategy ever: CARE
Word of mouth works now, much more than ever. @-reply every single person.
I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.
The problem is, weโre all using social networks as distribution instead of native platforms to actually tell stories.
Saying hello doesn't have an ROI. It's about building relationships.
Never ever waver. Be on record. Don't be on the wrong side of history.