Part of why you love your parents is because they loved you first. Brands need to do that.
Micro-Content + Community Management = Effective Social Media Marketing
I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
Content is king, but context is God.
You didn't grow up driving...you figured it out.
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.