Use every customer point of contact to weave stories about who you are and what your brand stands for.
Gary VaynerchukWe're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.
Gary VaynerchukYou have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it.
Gary Vaynerchuk