Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

No matter what you do, your job is to tell your story.

I have Internet fame. Real fame is more intense.

Business is a marathon, and most of society thinks it's a sprint.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

From age 16, I lived and breathed wine. I read every magazine and book about wine.

I'm just always looking forwards. I spend very little time, looking backwards.