I don't know how you can justify leaving any engagement behind in the social Web of 2011.
Gary VaynerchukPart of why you love your parents is because they loved you first. Brands need to do that.
Gary VaynerchukWhether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
Gary VaynerchukUnless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.
Gary Vaynerchuk