If your organizationโs intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.
Gary VaynerchukDo you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
Gary Vaynerchuk