From age 16, I lived and breathed wine. I read every magazine and book about wine.

It’s not about how much you sleep. It’s what you do while you’re awake.

It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

Passion is contagioius.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.