From age 16, I lived and breathed wine. I read every magazine and book about wine.

I have Internet fame. Real fame is more intense.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Relationships are leverage. If you give value to someone else first, you have leverage.

Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers; privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.

If you talk about Cabernet and Merlot-based value between $10 and $25, I will tell you that Bordeaux is the best value in the world.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.