If you do not care about your end user immensely, especially in the next few years, your brand will die.

More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.

If I could drink only one wine, it would be Champagne.

It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.

I'm just always looking forwards. I spend very little time, looking backwards.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.