I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.

Relationships are leverage. If you give value to someone else first, you have leverage.

Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!

Marketing just got hard.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage.