I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.

We only get to play this game one time, one life.

In 2006, the Blockbuster board got together and said, ‘Do you know anyone using Netflix.’ …Look how that worked out. That is what happens when you put ten 80-year-old guys in a room…Be on record. Be on the right side of history. You don’t want to be the person that supported the Blockbuster decision.

Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses.

I have Internet fame. Real fame is more intense.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.