No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Storytelling is by far the most underrated skill in business.

We're living in an era where word-of-mouth is on steroids.

I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.