What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.

Market like the year you are in.

Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away.

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

Focus on your strengths, not your weaknesses.