When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.

Hustle is waking up the day before you die and realising you gave it your all.

If you're not putting out relevant content in relevant places, you don't exist.

We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.

Effort is grossly underrated.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Someone with less passion and talent and poorer content can totally beat you if they're willing to work longer and harder than you are. Hustle is it.