Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.

If I could drink only one wine, it would be Champagne.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

You can't read about push ups. You gotta do them.

The biggest gains come from associating with people u DONT agree with!

You can market your ass off, but if your product sucks, you're dead.