Google gives preference to its own products, so having a Google+ account influences your search rankings.

Market like the year you are in.

From age 16, I lived and breathed wine. I read every magazine and book about wine.

Company culture is a religion, not a sermon.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?

Unless you are building a new company from the ground up and can install caring as your businesses' cornerstone, you have to be willing to embark on a completely cultural overhaul so that, like a local mom and pop shop, every employee is comfortable engaging in customer service, and does it authentically.