Google gives preference to its own products, so having a Google+ account influences your search rankings.

Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.

Storytelling is by far the most underrated skill in business.

I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!

For business, our internet love affair was a gift from the gods.

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.