Care Immensely or Die: This is a bigger culture shift than you realize.

You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.

The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.

I look at two things while angel investing. Are you solving an important problem? Do you care about the end users.

Hustle is waking up the day before you die and realising you gave it your all.