Care Immensely or Die: This is a bigger culture shift than you realize.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

The reason we love our parents is because they loved us first. Every single company should take this advice.

Legacy is greater than currency.

My natural inclination to be improv rather than an educated character serves me well.

Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob.

Marketing just got hard.