There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.

My natural inclination to be improv rather than an educated character serves me well.

I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.

I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily.

I think the opposite version of me is the one we don't see, which is there are tens of thousands of outrageously successful businesses of very quiet, very calculated, calm executors who are confident. You can't be successful without being confident. They believe in themselves. They have their own version of assertiveness ... I think confidence matters and I think other things matter, like I would tell you empathy is probably why I'm more successful than confidence. I'm empathic to the customer, to my business partners, to my employees.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.