It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

I'm just always looking forwards. I spend very little time, looking backwards.

I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.