I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

What you do after you create your content is what truly counts.

Saying hello doesn't have an ROI. It's about building relationships.

Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.

An amazing piece of advice for a lot of kids, 50-year-olds, whoever is listening right now: Saving money is a good strategy. I didn't have stuff, but it was because my parents were saving. They were saving. We didn't get toys. They told us to go outside and paint a rock. It was very, very smart because after seven or eight years, he was able to buy a liquor store of his own in Springfield, New Jersey - Shoppers Discount Liquors. He built up a great business.

Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.