I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

Please think about your legacy, because you're writing it every day.

It's a very painful, eye-opening experience to realize, "Wait a minute, my dad actually doesn't want me to be successful because he's not happy." Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.

I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

Time - the one asset none of us are ever gonna get more of.

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.