More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
Gary VaynerchukIn 2006, the Blockbuster board got together and said, โDo you know anyone using Netflix.โ โฆLook how that worked out. That is what happens when you put ten 80-year-old guys in a roomโฆBe on record. Be on the right side of history. You donโt want to be the person that supported the Blockbuster decision.
Gary VaynerchukIf you do not care about your end user immensely, especially in the next few years, your brand will die.
Gary Vaynerchuk