I'm pretty good at sticking to what I know. You don't see me social commentating on health-care or presidential debates. I talk about what I know because I'm petrified of being wrong.

Market like the year you are in.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.

Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.

Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.

Micro-Content + Community Management = Effective Social Media Marketing