Storytelling is the game. It's what we all do.

I really chess-play culture shifts. I'm really good at understanding what worldwide cell-phone use means. That's what I do. I try to picture it three to four to five steps ahead.

What's the ROI of your mum? You can't put a value on a relationship.

IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Market like the year you are in.

Social media is not a fad because it's human.