I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.

I never thought I'd be a person who would want to write books...I promise you not a single English teacher I've ever had would have thought that this would be going on right now.

Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Word of mouth works now, much more than ever. @-reply every single person.

Hustle is waking up the day before you die and realising you gave it your all.

The truth is that finding happiness in what you do every day is so imperative.